DivaDance Dance Studio Franchise

Opening a Dance Studio Franchise in Your City Has Never Been Easier

A unique dance franchise opportunity.


Are you ready to do MORE of what you LOVE?

Own your own dance fitness business and create a career you’re passionate about. Live your best life, enjoy freedom and flexibility, and make a personal difference in the lives of others! We’re looking for boss babes across the country who share our values of Confidence & Community and are ready to put in the work!

Dance franchise business opportunities for women who know what they want and go get it. Opening a dance studio – opening any new business – takes a lot of work. DivaDance Company has structured a dance fitness franchise business model with flexibility to work for all types of lifestyles and locations. With no physical brick and mortar space required, you have low overhead and flexibility while retaining all the opportunity that comes with the ownership of your own dance business.

Who We’re Looking For

Are you looking for a dance studio franchise opportunity? Whether you are a former pro dancer or just Beyonce’s backup in your own mind, you can sit with us! If you’ve ever dreamed of owning your own dance studios, DivaDance is for you.

We want driven, entrepreneurial-minded franchisees who are passionate about our brand and values.

Membership growth is key to our success, so persuasive, confident business hopefuls who are eager to follow a proven franchising system need apply. Lucky for you, we provide the rest!

Training & Support We Provide

You bring the passion, we’ll bring the training! As a top ranked dance studio franchise, we are 100 percent committed to helping our business partners thrive with the utmost freedom and flexibility.

When you join the DivaDance squad, we will equip you with all of the tools and resources needed to launch and operate a successful franchise — complete with a custom training model and skilled support team who will be with you every step (pun intended) of the way as your grow your business.

All the Tools You Need to Succeed

Don’t waste time designing marketing materials or starting your own marketing plan from scratch. The DivaDance corporate team is working to help you build your dance fitness franchise.

Super-Easy Website

New dance franchises are built up quickly with a page on our established website. Get immediate attention and a powerful, rocking web page for your location immediately after you start.

Modern Communication & Marketing Tools

What can we say, we’re tech nerds! From video conferencing to project management tools to Slack chatting to help our communication stay on point, to a super cool CRM and marketing automation tools that help you grow, we bring a sophisticated suite of management, communication, and marketing tools to your dance studio franchise.

Build Great Teams

We help you hire, train and coach your teams in your dance studio franchise – from your instructors to your Client Experience staff to managers and other leadership you might cultivate. We have awesome training tools and techniques to help them thrive!

Social Media Squad

All DivaDance sister dance fitness franchises share and re-share each other’s posts on social media. We’re building a network across the country. Divas rocking everywhere.

Online & Offline Meetups

Community marketing events and conferences to help everyone. Find out from other Divas what works in their cities. Experience the benefits of everyone’s growth. Connect with experts in all industries in every city.

African American Woman Smiling

Keep classes growing and party schedules full. Work our dance fitness franchise system and watch it work for you.

Do something you’re PASSIONATE about!

six women in divadance apparel walk down the streets of a busy city

Do what you love and be rewarded for life. Owning a dance fitness franchise can be a life-long opportunity. A local business that grows with you. That you develop. Spend your life doing what you love. The DivaDance dance franchise system can help you build your own future empire year after year.

We can teach you the “dance fitness business” including:

Interested in dance franchise opportunities available in your area?

Dance Fitness Franchise Opportunities Nationwide

We are expanding DivaDance to select cities throughout the United States. Want to know more about our dance fitness franchising options?

DivaDance. Coming to Your City Soon.

Costs of Owning a Dance Studio Franchise

Curious about the cash needed for opening a dance studio franchise? Trust us when we say the investment is totally manageable! Request franchising info and we’ll share all the details.

When you own your own dance studio under the DivaDance franchise business model, you’ll have expenses like studio rentals, staff compensation, insurance, music licensing fees, technology, royalty fees, and advertising/marketing costs.

Just the cost of bein’ a boss babe!

Wanna learn more?

How do I make money with my own dance franchise?


The heart of our company, our high-energy dance fitness classes are what keeps our clients coming and memberships form the basis of those long-term relationships. This recurring revenue structure is the key to helping our franchise owners maintain a wildly successful business - both in-studio offerings and with our new online classes.

bride and four bridesmaids at bachelorette party in DivaDance apparel


Also a huge part of our business model, DivaDance is a must for anyone looking for a unique party experience, from bachelorettes to birthdays.

two women in grey shirts wearing hot pink wigs


Our video series classes and Showgirls Performance Squad are ideal for clients looking to “level up” by learning and perfecting entire dance routines they can later show off.

women in sequined silver jackets dancing under pink lights


No audition required! Our ticketed dance recitals offer unparalleled opportunities for clients to show off their new and improved moves by performing in costume for their friends and family.

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Branded DivaDance apparel and accessories can be available for purchase at your dance franchise studios, and we can even create custom designs exclusive to your city.

Our Values


“We feel that if you’re confident, you’re a better mother, wife, sister, coworker — what we do for women is so much bigger than just dance classes.” –Jami Stigliano, Founder/CEO of DivaDance to USA Today

Lights down, music up! An epic workout disguised as the ultimate dance party, we are so much more than your typical dance class. Catering to dance lovers of all experience levels — be ’em beginners, experts and everyone in between — DivaDance is a must for those looking for a sweaty, sexy, stress-free dance session coupled with the wellness benefits of a powerful cardio workout. Our energetic instructors are known for fostering body confidence, boosting all the feel goods and helping women live their best lives through dance.


“This is really what life is all about: connection to others. We don’t just create a space for that to happen; we facilitate it before, during, and after class.” –Jami Stigliano, Founder/CEO of DivaDance to Organic Authority

We’re serious squad goals. From our clients to our instructors, staff and business owners, we support and bring people together for a unique dance fitness experience while pursuing our innermost passion and making a difference in the lives of others.


“I decided to teach the kinds of classes I wanted to take. Every class is a new routine, so you’ll never feel behind or out of place.” –Jami Stigliano, Founder/CEO of DivaDance to Organic Authority

At the heart of DivaDance lies the chance to leave your expectations at the door and “let your hair down,” a.k.a. allow the stress of everyday life to melt away while learning an exceptionally choreographed dance routine. We’re also known for our unique private parties, complete with several perks and customizable options, whether it be for a birthday bash, a bachelorette party, a girls’ night out or a team-building session.


“When you’re confident, you communicate more effectively, you have more energy to live your best life, and you begin to magnetize what you want for yourself.” –Jami Stigliano, Founder/CEO of DivaDance to Organic Authority

The benefits of DivaDance extend far beyond the walls of a dance studio. We are empowering women to be better wives, mothers, co-workers, and neighbors. Our clients are made up of a diverse, inclusive group of people who share common values and passion for positivity and empowerment. We are also passionate about improving the lives of our local staff members and our franchise owners!

Our Team. Your Squad.


Be in business for yourself — not by yourself! Join our growing community of boss babes and create an abundant career doing meaningful work you love with a like-minded team.


As a DivaDance franchisee, you’ll be a proud partner with a woman-owned dance school franchise offering you freedom and financial success right in your own community.


Former music industry executive Jami Stigliano has made it her mission to empower women through a passion for music and dance. Back when Madonna and Mariah were topping the charts, Jami honed her skills choreographing and teaching dance routines for herself and friends, which led to her reign as Captain of her dance team, growing up near Waco, Texas.

After receiving a Bachelor of Science in Corporate Communication at The University of Texas at Austin — and putting in time as a Texas cheerleader and President of the 4,000 member sorority community — Jami developed her career in digital marketing and music management at the legendary record label Jive Records, where she led extensive campaigns and album releases for a roster of artists including Britney Spears, Justin Timberlake, Ciara, T-Pain, and P!nk.

While managing both established and emerging recording artists, producing video shoots, developing creative global marketing campaigns and orchestrating promotional tours, Jami got the inspiration to launch DivaDance. Her goal was to create an inclusive, stress-free dance class experience for women of New York City – a place where most dance class options catered to Broadway-bound or music video starlets.

In 2015, Jami’s passion project and successful side hustle became her primary focus. Although still heavily involved and connected to some of the music industry’s biggest names, she has led DivaDance to become a strong emerging franchise brand nationally – with big plans to become the #1 brand for dance choreography classes for adults.

Meet Some of Our Local Franchise Partners


Chelsea F.

Manager, DivaDance® NYC

It's an honor to be the manager of the NYC team (where DivaDance was started!) and to work to inspire our staff to bring their best to the studio every day. Our clients are important to us, especially in a city like New York where connection and community can make a big difference. You'll find the DivaDance community is spicy, trendsetting, diverse, super supportive, and always looking to live their best lives.

Erica F. DivaDance Plano/Rockwall Owner

Erica F.

Owner, DivaDance® Plano/Rockwall

I immediately connected with the company’s core values of confidence and community. Even before I tried my first class, I knew I wanted to bring DivaDance to my area to help others, but more importantly to be an example for my two young daughters. I wanted to show them they can do anything if they are determined and put in the work.

Monica Headshot

Monica S.

Owner, DivaDance® Dunwoody/Perimeter Center

I danced my way through life in many talent shows, dance teams, and as an NFL cheerleader for the Indianapolis Colts! I've always wanted to open my own studio to continue dancing and to give an outlet for those that love to dance too! I brought DivaDance to Atlanta because of shared values and mission of dance fitness in a space that offers women of all shapes, sizes, shades, and dance/fitness levels a unique form of exercise.


Danielle L.

Owner, DivaDance® San Antonio

I had a strong desire to create a space where people could feel loved and accepted and beautiful just as they are. Once I felt the power of that room I knew this is exactly what I wanted to bring to our city. We are growing together, learning together, and impacting San Antonio together one sexy, sweaty class at a time.

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Natalia M.

Owner, DivaDance® North Dallas

For 2 years, I was dancing in as many classes as I could and building confidence and friendships along the way. In 2018, I became an instructor in hopes of inspiring others, just as I had been doing. The countless messages I've received from clients about how I've positively impacted their lives is what inspired me to launch my own DivaDance franchise!


Rashaida M.

Owner, DivaDance® DC

I wanted to be a part of an inclusive dance community, one that is completely free of competition and welcomes everyone. I have danced since the age of 3 and I love being able to provide community for people with varying ranges of dance experience. As an adult, especially in DC, it is easy to get lost in professional (and personal) goals. At every class, we are able to offer ourselves and our clients a break from reality and an opportunity to invest in themselves.

lindsey collins divadance college station headshot in front of brick background

Lindsey C.

Owner, DivaDance® College Station

I brought DivaDance to BCS because of the most empowering values of Confidence and Community. Entering into my first DivaDance ATX class as a client, I was struggling with personal insecurities and after just ONE visit, my life changed. After that experience, I felt relieved, confident, rejuvenated, and part of something special. I absolutely love the idea of dancing, having fun, connecting with others, and feeling sexy!

joy cherry divadance allen wylie

Joy C.

Owner, DivaDance® McKinney/Allen

I want women, like myself, to be able to be free, gain confidence, and feel good about themselves. As a mom and wife, I found myself getting lost in these roles and needed an outlet that was just for me and where I could rediscover who Joy is. At my very first DivaDance class, I left feeling confident, sexy, and proud of myself for getting out of my comfort zone. My goal is to bring these feelings to people in my area because everyone needs self-care!

The Franchising Process

Serious about joining our squad as a DivaDance franchisee? Take the first step to owning a highly successful business and making a difference in the lives of women in your community.

Answer just a few short questions, and someone from our team of boss babes at HQ will reach out to you to set up an initial phone call, and we’ll send you more scoop on what it takes to become your own boss babe with DivaDance, including a financial overview.


Over the course of numerous calls, we’ll get to know each other and mutually determine if we want to take things to the next level (awh!)


You’ll be invited to visit our flagship operation in Austin, TX where you’ll meet our team, visit classes, and see first hand why DivaDance is the best.opportunity.ever. If getting to Austin in the process isn’t feasible for you, we’ll happy let ya take an online class to get a feel for our experience!


We love our family of franchisee boss babes and know you will too! When the timing is right, we’ll set up a phone call for you to chat with a current owner about her experience! Community is everything to us!


Once we come to terms and seal the deal, you’ll be up and running between 60-90 days (faster than you can say 5,6,7,8!)

Wanna Get In Formation?

Disclaimer: This website and the information contained herein does not constitute the offer of a franchise. The offer and sale of the franchise can only be made through the delivery and receipt of a Franchise Disclosure Document (“FDD”).

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